Sally and Wayne are siblings. When Sally was ten, she observed as her parents prepared to send her eleven year old brother to Boarding School. It felt as if there was a lot of fuss over Wendy as her parents shopped in preparation for school and friends and family asked him if he was excited about the prospect of going to Boarding School. She was excited for her brother even though she’d miss him. She was also looking forward to the excitement around her when it was time for her to go to Boarding school. I don’t know why, maybe it’s because they’d already been through it once before, but she was a bit disappointed to find that there wasn’t a big fuss over her when she was going to Boarding School.
I must say that I’ve felt a bit the same way with what has felt like the low key celebrations around this Black History Month. Most especially after the excitement around this year’s Pride month in celebration of the LGBT community. I don’t want to take anything away from Pride month with my comments, it’s been lovely to follow the celebrations and to see the bright rainbow colours all around with organisations all around changing their logos to the rainbow colours in celebration.
I remember telling an HR Manager that I was curious to know what they’d do for Black History Month. It’s possible that organisations may be doing a lot more internally than it seems or what I’ve heard, however, I’m only aware of two organisation’s that have done any branding anywhere to reflect Black History Month i.e. Sainsbury’s and Hearst.
I found myself reflecting if people did want to change their branding for Black History Month, would they actually know what colours to use. I think it’s fair to say that people use different colours, but those that are used the most are Red, Black, Green and Yellow.
People may have different interpretations of the colours, but some would say with the connection back to Africa:
Red – sacrifice
Black – represents the people
Green – the fertile land
Yellow – the rich resources of the motherland and the people
Even without any real deep meaning, they are colours that are universally recognised in relation to black people.
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